Which metric is commonly used to measure user engagement with analytics?

The frequency of dashboard access is a commonly used metric to measure user engagement with analytics because it directly reflects how often users interact with the analytics platform. High frequency of access indicates that users are not only interested in the data presented but are actively seeking insights, monitoring performance, or making data-driven decisions.

In analytics, engagement is often assessed by how frequently users revisit dashboards to explore or analyze data. Frequent access suggests that users find the analytics tools valuable and are leveraging them to gather information or insights relevant to their work. This behavior is a strong indicator of the tool's usefulness and the effectiveness of the analytics being provided.

Other metrics, such as user login duration or the quality of reports, might provide information about user interaction, but they do not directly measure engagement in the same clear and quantifiable way as dashboard access frequency does. The number of emails sent about analytics might reflect communication efforts, but it does not indicate how users are interacting with the analytics tools themselves. Therefore, frequency of dashboard access stands out as a direct measure of engagement.