What is 'data blending' in the context of Oracle Analytics?

Data blending in the context of Oracle Analytics refers to the process of combining data from multiple sources to create a unified view. This capability is crucial for analysts and decision-makers, as it allows them to merge different datasets that may reside in separate systems or formats. By blending data, users can gain insights that span across various domains, which enhances analysis and reporting.

For instance, if an organization has sales data stored in one database and marketing data in another, blending allows analysts to join these datasets to see how marketing efforts are impacting sales. This unified view is essential for comprehensive analysis and informed decision-making.

The ability to synthesize information from disparate sources is a core strength of Oracle Analytics, and it enables users to explore insights that would not be visible when examining isolated datasets.