What are metrics used for in Oracle Analytics?

Metrics in Oracle Analytics serve as key components for quantitative measurements in data analysis. They provide essential insights by allowing users to quantify aspects of the dataset, such as sums, averages, counts, or other statistical calculations. Metrics are not limited to specific types of data but rather can be applied across various datasets, making them versatile tools for evaluating performance, trends, and patterns.

By using metrics, analysts can effectively interpret large amounts of data, making informed decisions based on factual and measurable information. This functionality is crucial in various business contexts, including operational analysis, sales performance, and other quantitative assessments beyond just financial reports.

While visualizations and reports may utilize metrics to present data effectively, the core purpose of metrics is indeed to offer those quantitative measurements, thus supporting the analysis process in a comprehensive manner.